Wednesday, January 9, 2008

Wheeler's Black Label Vegan Ice Cream!

Please head over to my new blog at, where you'll find this post & more!

For those of you who are avid veg blog readers, you've probably been reading the hype about Wheeler's Black Label Vegan Ice Cream. Everyone from Isa at the PPK blog, Emilie at the Conscious Kitchen to the crew at SuperVegan is raving about this tantalizing treat. Well, I'm here to say, BELIEVE THE HYPE. I was able to get my hands on two flavors of Wheeler's ice cream & I'm here to give you the scoop (sans additional puns).

It all started with a visit to the VegNews headquarters where the goods were delivered after being flown in from Boston. That's right, an actual person brought them on a plane, then walked in the door with a box of ice cream for us to sample! I acquired Chocolate Chocolate Chip (rumored to be Wheeler's favorite) & Passionfruit, then quickly ran home to try them.

I'd planned to wait for Ryan to come home, but decided to have a little taste of Chocolate Chocolate Chip. Wow. It was tough not to devour it all on the spot! Of course, I had to taste a bit of Passionfruit as well & it invoked the same reaction.

Chocolate Chocolate Chip is a smooth & creamy ice cream with a deep chocolate flavor and hand cut pieces of chocolate. The depth of flavor & texture is decadent & unparalleled by any vegan ice cream out there, but it will also give any diary drenched dessert a run for its money.
I decided to use a portion to make a sundae topped with peanut butter & toasted Sweet & Sara marshmallows, it can only be described with one word: HEAVEN. Wheeler's is using Sweet & Sara in some of their new ice cream flavors including "Sweet and Sara Hot Chocolate" & "Ambrosia"; yes, please!

Passionfruit is not a sorbet, but a luscious ice cream & while it didn't immediately register as passionfruit, it does register as smooth, mellow flavored, & delicious. I'm not normally a fruit flavored ice cream person, I like my desserts sinful & over-the-top, but this tickled my taste buds in a way fruit rarely has!

To say I was impressed would be an understatement, both Ryan & I found ourselves wondering how something this creamy & smooth could be a vegan ice cream. While the current market options are fine, this blows them all out of the water! Based on what I've tasted thus far, I give Wheeler's ice cream a solid 4 1/2 stars & we all know how strict my rating system is!

Do yourself a favor & check out the Wheeler's Black Label Vegan Ice Cream blog. While this treat is currently only available on the East Coast, & a Wheeler's storefront is forthcoming in Boston, rumor has it there's other ways you can get your hands on some!


Rural Vegan said...

Clearly I'm going to have to move to the East coast if I'm ever to have this elusive 'super ice cream'! Then again, maybe it's a good thing I don't have access to it...

VeganFabulous said...

I will be in NY late February and I will get me some!

ChocolateCoveredVegan said...

Oh I'm so excited to see this post because I don't have to be jealous of all you people trying out Wheeler's anymore... Yesterday, they actually shipped some to ME... in TEXAS! Talk about an awesome company! And one of the flavors is chocolate-chocolate chip, so I'm happy to hear that it's their favorite :o). I'm going to do a taste-test for them and write about it on my blog maybe this week or next week. Yay for Wheeler's :o)

Rage And Love said...

Hmmm...I have to get my hands on this!

Ruby Red Vegan said...

Your Chocolate Chocolate Chip sundae looks so decadent and artful! The Passionfruit ice cream also sounds surprisingly appealing!

You are so lucky to have had Wheeler's personally delivered to you. I would like to be a taste-tester in the near future, so it is quite exciting to read your review and think about what is in store for me! :)

Anonymous said...

Holy frozen sugar, I'm completely jealous of you right now... I would sell my soul for some of that Wheeler's deliciousness!

Vegan_Noodle said...

Chocolate chocolate chip sounds right up my alley... but I would go for the passionfruit in a hearbeat as well! Impressive that they scored so high on your tough rating scale, a definite tribute to the yumminess that everyone has been raving about. Oh I can only hope that someday soon I'll get my hands on some...

julie hasson said...

I'm suddenly feeling so deprived. Maybe one day Wheeler's will think about opening a store in Portland. Until then, it's vegan soft serve for me.

the pleasantly plump vegan said...

wow. wow.

Cakespy said...

DAMN this sounds good, Melisser! I am a huge fan of Vegan Dairy items, so I will have to try this on my next NYC trip in February...

madness rivera said...

I'm CRYING to try some Wheelers. I nearly drove SF just to go to the taste test. I'm waiting, like the last kid in gym class, to get picked for a taste-test team. (PLEASE PICK ME, WHEELERS!)

mel said...

I never really liked marshmallows before, but I think I totally need to get some of those.

Judy said...

Oh yummy, I could totally go for a bowl of that right now. Yum.

VeggieGirl said...

looks fabulous!! that sorbet looks particularly enticing... yum!! how fun that you got to sample some of Wheeler's phenomenal products!!

vko said...

Um hello, I live in NYC and I still have not gotten my paws on some Wheeler ice cream- where in nyc?

And I definitely have to get to Pure Luck in LA- we will miss each other- my shoot is the second week of Feb...if your plans move up, let me know!

Emilie said...

YAY! I'm so glad you got to try some! It's just the littlest bit amazing, yah?

Violet said...

You mentioned that it's available on the East Coast but their blog doesn't have any information about where you can buy it. (Why oh why do so many businesses HIDE information about where to buy their products from their customers???) Anyway, ranting about terrible websites aside, do you happen to know where us East Coasties can get our hands on some?

SaraJane said...

I'm so jealous. I'm just going to have to fly out to Boston just for some of this. Come on, Wheeler's! Take over the continent!

Dani said...

I really want to try this ice cream.

Melisser; the Urban Housewife said...

ruralveg- As much as I lament not having constant access to it as well, I agree, it's probably a good thing I don't!

vegfab- I hope so! It's tasty.

ccVegan- That is AWESOME! I hope you loved it as much as I did.

rage&love- For sure!

rubyred- The sundae was GOOD! I wish I could have another.

Hannah- Email them! If anyone should have Wheelers, it's you!

Amanda- I hope you're able to score some ice cream as well! It's great!

Julie- Soft serve certainly isn't a bad thing, but you need to get your hands on some Wheelers!

Jessie- You should totally seek it out, it's great!

madness- I hope you get a chance to try some soon!

mel- You SHOULD! Try heating them up, they're great.

Judy- ditto!

veggiegirl- Thanks!

vko- I'm so sad I'll miss you in LA! I hope you attended the last Wheelers event!

emilie- it IS! so good!

violet- I don't think it's for sale yet! I hope it is soon!

sarajane- I want to fly out to Boston once they open the storefront!

Dani- I think there's another NYC event soon!

springsandwells said...

oh DAMN! Melisser!!
I am definitely envious. It's driving me absolutely nuts reading all these East Coast bloggers going on and on about the stuff. What a lucky gal you are to get your paws on some. :)

John said...

I will never buy anything from these creeps and I encourage to refrain as well. They parked their van in the middle of Dartmouth street in Boston at rush hour yesterday to make a delivery, freezing traffic for several blocks so their driver wouldn't be inconvenienced. When I called the store to ask that they not do this, "Emily" hung up on me. When I called back, "Emily" refused to give me the owner's contact info. If you want to support a business that doesn't give a crap about other people, Wheeler's Ice Cream is for you. Else, take your business someplace else.


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