Wheeler's Black Label Vegan Ice Cream!

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For those of you who are avid veg blog readers, you've probably been reading the hype about Wheeler's Black Label Vegan Ice Cream. Everyone from Isa at the PPK blog, Emilie at the Conscious Kitchen to the crew at SuperVegan is raving about this tantalizing treat. Well, I'm here to say, BELIEVE THE HYPE. I was able to get my hands on two flavors of Wheeler's ice cream & I'm here to give you the scoop (sans additional puns).

It all started with a visit to the VegNews headquarters where the goods were delivered after being flown in from Boston. That's right, an actual person brought them on a plane, then walked in the door with a box of ice cream for us to sample! I acquired Chocolate Chocolate Chip (rumored to be Wheeler's favorite) & Passionfruit, then quickly ran home to try them.

I'd planned to wait for Ryan to come home, but decided to have a little taste of Chocolate Chocolate Chip. Wow. It was tough not to devour it all on the spot! Of course, I had to taste a bit of Passionfruit as well & it invoked the same reaction.

Chocolate Chocolate Chip is a smooth & creamy ice cream with a deep chocolate flavor and hand cut pieces of chocolate. The depth of flavor & texture is decadent & unparalleled by any vegan ice cream out there, but it will also give any diary drenched dessert a run for its money.
I decided to use a portion to make a sundae topped with peanut butter & toasted Sweet & Sara marshmallows, it can only be described with one word: HEAVEN. Wheeler's is using Sweet & Sara in some of their new ice cream flavors including "Sweet and Sara Hot Chocolate" & "Ambrosia"; yes, please!

Passionfruit is not a sorbet, but a luscious ice cream & while it didn't immediately register as passionfruit, it does register as smooth, mellow flavored, & delicious. I'm not normally a fruit flavored ice cream person, I like my desserts sinful & over-the-top, but this tickled my taste buds in a way fruit rarely has!

To say I was impressed would be an understatement, both Ryan & I found ourselves wondering how something this creamy & smooth could be a vegan ice cream. While the current market options are fine, this blows them all out of the water! Based on what I've tasted thus far, I give Wheeler's ice cream a solid 4 1/2 stars & we all know how strict my rating system is!

Do yourself a favor & check out the Wheeler's Black Label Vegan Ice Cream blog. While this treat is currently only available on the East Coast, & a Wheeler's storefront is forthcoming in Boston, rumor has it there's other ways you can get your hands on some!